Why Good Ideas Die Quietly and Bad Ideas Go Viral
      (newyorker.com)
A new book, “Antimemetics: Why Some Ideas Resist Spreading,” argues that notions get taken up not because of their virtue but because of their catchiness.
    
  A new book, “Antimemetics: Why Some Ideas Resist Spreading,” argues that notions get taken up not because of their virtue but because of their catchiness.