The marketing genius of Bryan Johnson
(petecodes.io)
Bryan Johnson has grabbed the world's attention with his Don't Die lifestyle.
Bryan Johnson has grabbed the world's attention with his Don't Die lifestyle.
Making Software Fun
(furbo.org)
We’ve recently released a new product. There’s no shortage of marketing or technical information about that.
We’ve recently released a new product. There’s no shortage of marketing or technical information about that.
Why We Chose the Name Attio
(attio.com)
Choosing a name is no small feat. It’s the heartbeat of your company, the first impression you make on potential customers, and the foundation of your brand identity. With over 362 million domain registrations across all TLDs, finding something unique, memorable, and available is even harder.
Choosing a name is no small feat. It’s the heartbeat of your company, the first impression you make on potential customers, and the foundation of your brand identity. With over 362 million domain registrations across all TLDs, finding something unique, memorable, and available is even harder.
You Can't "Win" in Tech Unless You Cheat
(joanwestenberg.com)
PayPal started by paying people to sign up. Their viral growth came from essentially bribing users with $10 to join and $10 for each referral. That’s not innovation — it’s buying market share with venture capital.
PayPal started by paying people to sign up. Their viral growth came from essentially bribing users with $10 to join and $10 for each referral. That’s not innovation — it’s buying market share with venture capital.
Balatro: How a Solo Developer Sold more than 1M Copies in One Month
(brothers-in-gaming.com)
We looked at Balatro's pre-launch campaign, its successful launch strategy, and discuss what the near future holds for one of the most...
We looked at Balatro's pre-launch campaign, its successful launch strategy, and discuss what the near future holds for one of the most...
UK betting giant's unlawful marketing kept suicidal gambler hooked
(theguardian.com)
The high court found against Sky Bet after a vulnerable addict was relentlessly targeted by its marketing practices.
The high court found against Sky Bet after a vulnerable addict was relentlessly targeted by its marketing practices.
The console wars are over and nobody won
(kotaku.com)
For decades, a war has been raging online and in stores. A fight between massive corporations trying to sell you plastic boxes that play games and their weirdly dedicated supporters. The fight was always silly, but very real and expensive, involving massive companies spending hundreds of millions of dollars on marketing, game development, and hardware. And for a long time it seemed like the console wars would continue forever. But that’s not what happened.
For decades, a war has been raging online and in stores. A fight between massive corporations trying to sell you plastic boxes that play games and their weirdly dedicated supporters. The fight was always silly, but very real and expensive, involving massive companies spending hundreds of millions of dollars on marketing, game development, and hardware. And for a long time it seemed like the console wars would continue forever. But that’s not what happened.
Addiction Economy
(profgalloway.com)
It’s the final day of Dry January. I tried it, didn’t last. I’m now drinking (again) like a Pan Am pilot in the seventies. Anyway, the 22% of U.S. adults who abstained from alcohol this month will get a personality upgrade just in time for the Super Bowl. Ostensibly, the Super Bowl is a contest between the two best football teams, but really it’s a platform for the real economy: the addiction economy.
It’s the final day of Dry January. I tried it, didn’t last. I’m now drinking (again) like a Pan Am pilot in the seventies. Anyway, the 22% of U.S. adults who abstained from alcohol this month will get a personality upgrade just in time for the Super Bowl. Ostensibly, the Super Bowl is a contest between the two best football teams, but really it’s a platform for the real economy: the addiction economy.
Traffic spikes are bad for your product
(andrewchen.substack.com)
Product launches work differently in the age of social media.
Product launches work differently in the age of social media.
Inside a network of AI-generated newsletters targeting "small town America"
(niemanlab.org)
Good Daily, which operates in 47 states and 355 towns and cities across the U.S., is run by one person.
Good Daily, which operates in 47 states and 355 towns and cities across the U.S., is run by one person.
Portal – sell your freelance services with style
(useportal.net)
Make your services stand out by presenting them with finesse. Forget emailing PDFs, late payments, or not hearing back. Use Portal to send branded digital proposals, collect project payments, run subscription-based services, transfer large deliverables, & more.
Make your services stand out by presenting them with finesse. Forget emailing PDFs, late payments, or not hearing back. Use Portal to send branded digital proposals, collect project payments, run subscription-based services, transfer large deliverables, & more.
Ask HN: Experiences promoting corporate propaganda in your job?
(ycombinator.com)
Hi HN, we always hear about discreet government propaganda divisions, but I want to know about the corporate ones, which are probably as if not more effective and widespread as they are a big part of our lives, especially given the world we are fast heading into. Thanks.
Hi HN, we always hear about discreet government propaganda divisions, but I want to know about the corporate ones, which are probably as if not more effective and widespread as they are a big part of our lives, especially given the world we are fast heading into. Thanks.
Growing my SaaS from 0 to 4k users in 5 months – what worked for me
(ycombinator.com)
When I started out building projects and was looking for advice, I always found that what helped the most was seeing how others had done it before who had actually seen success with the methods they were talking about.
When I started out building projects and was looking for advice, I always found that what helped the most was seeing how others had done it before who had actually seen success with the methods they were talking about.
People are selling phones with TikTok pre-downloaded for an eye-watering price
(independent.co.uk)
What’s TikTok worth to you? For some, apparently, the answer is: thousands of dollars.
What’s TikTok worth to you? For some, apparently, the answer is: thousands of dollars.
Show HN: Our journey to find Ideal Customers led us to create LeadTalk.ai
(leadtalk.ai)
LeadTalk empowers sales and marketing teams to identify and prioritize high-fit accounts, helping you focus on what matters most: closing deals and driving revenue.
LeadTalk empowers sales and marketing teams to identify and prioritize high-fit accounts, helping you focus on what matters most: closing deals and driving revenue.
Sorry, No Secret to Life Is Going to Make You Live to 110
(nytimes.com)
The allure of extreme longevity has beckoned for centuries. Research careers and marketing campaigns have been built on the idea that we can live longer, healthier lives by emulating long-lived people. It is a comforting thought, frequently used for research funding bids and to sell cookbooks.
The allure of extreme longevity has beckoned for centuries. Research careers and marketing campaigns have been built on the idea that we can live longer, healthier lives by emulating long-lived people. It is a comforting thought, frequently used for research funding bids and to sell cookbooks.
Show HN: I built a fair alternative to Product Hunt for indie makers
(ycombinator.com)
I’m an indie maker, just like many of you. A few months back, I launched a product on one of the big platforms, and... nothing. It got buried under dozens of other launches within hours. All that work, all that excitement is gone in the blink of an eye. No one even saw it.
I’m an indie maker, just like many of you. A few months back, I launched a product on one of the big platforms, and... nothing. It got buried under dozens of other launches within hours. All that work, all that excitement is gone in the blink of an eye. No one even saw it.
People Are the New Brands
(profgalloway.com)
America has fallen out of love with brands and in love with people. This is evident in every corner of American life — from politics and business to technology and media. People are the new brands.
America has fallen out of love with brands and in love with people. This is evident in every corner of American life — from politics and business to technology and media. People are the new brands.
Dell mocked at its own press launch for copying Apple's naming convention
(9to5mac.com)
Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs.
Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs.
Passkey marketing is lying to you (it's actually really simple)
(smokingonabike.com)
Two years ago, Ars Technica published an article about how Passkeys are finally here and provide a better experience than passwords.
Two years ago, Ars Technica published an article about how Passkeys are finally here and provide a better experience than passwords.
Show HN: I aggregated over 200 Go-To-Market strategies
(fellowry.com)
Discover and discuss 200+ GTM strategies with other GTM operators.
Discover and discuss 200+ GTM strategies with other GTM operators.
Ask HN: How to learn marketing and sales as a solo entrepreneur?
(ycombinator.com)
Hello, I failed with a several products that I built (easy part for devs like us) and then I didn't know how to get the product in front of customers, how to commercialize it, how to increase amount of users, etc.
Hello, I failed with a several products that I built (easy part for devs like us) and then I didn't know how to get the product in front of customers, how to commercialize it, how to increase amount of users, etc.
Where are Mr. Beast's early sponsors now?
(preethamrn.com)
Mr. Beast is probably the biggest channel on YouTube right now by a lot of metrics. But it wasn't always that way. He, like all YouTubers, started out making small videos from his bedroom playing video games or doing random challenges by himself. And like many YouTubers, once he started getting some traction, he was given sponsorship opportunities.
Mr. Beast is probably the biggest channel on YouTube right now by a lot of metrics. But it wasn't always that way. He, like all YouTubers, started out making small videos from his bedroom playing video games or doing random challenges by himself. And like many YouTubers, once he started getting some traction, he was given sponsorship opportunities.
Casual Viewing – Why Netflix looks like that
(nplusonemag.com)
Until recently no Hollywood studio had ever released two movies with the same name at the same time. At most studios, such a strategy would be unthinkable. Audiences might accidentally buy tickets to the wrong film, and the PR fallout would be disastrous: snipes from trade-magazine writers; angry calls from investors questioning the studios’ business acumen; angrier calls from agents demanding to know why their clients’ images were being intentionally sabotaged.
Until recently no Hollywood studio had ever released two movies with the same name at the same time. At most studios, such a strategy would be unthinkable. Audiences might accidentally buy tickets to the wrong film, and the PR fallout would be disastrous: snipes from trade-magazine writers; angry calls from investors questioning the studios’ business acumen; angrier calls from agents demanding to know why their clients’ images were being intentionally sabotaged.