Stop Calling Everything a Painkiller
(0toreal.com)
Stop Calling Everything a Painkiller (Your product isn’t Tylenol — and that’s okay)
Stop Calling Everything a Painkiller (Your product isn’t Tylenol — and that’s okay)
Google just changed its 'G' logo
(theverge.com)
Google has updated its colorful “G” logo for the first time in almost a decade.
Google has updated its colorful “G” logo for the first time in almost a decade.
How I Created the Amazon Logo
(bileshendry.com)
This was the central truth behind the idea of the Amazon logo which I created as a young designer at Turner Duckworth in San Francisco. Amazon was taking on the established booksellers, offering more choice, lower prices and greater convenience. It was making people happy.
This was the central truth behind the idea of the Amazon logo which I created as a young designer at Turner Duckworth in San Francisco. Amazon was taking on the established booksellers, offering more choice, lower prices and greater convenience. It was making people happy.
Figma tells AI startup to stop using the term 'Dev Mode'
(theverge.com)
Protecting brand IP is now serious business for Figma as it readies to go public.
Protecting brand IP is now serious business for Figma as it readies to go public.
Figma says we can't use the word "dev mode" in lovable
(twitter.com)
Something went wrong, but don’t fret — let’s give it another shot.
Something went wrong, but don’t fret — let’s give it another shot.
Why do AI company logos look like buttholes?
(velvetshark.com)
If you pay attention to AI company branding, you'll notice a pattern:
If you pay attention to AI company branding, you'll notice a pattern:
Nebula Sans
(nebulasans.com)
Nebula Sans is the new brand typeface for Nebula, the premium streaming service from independent creators.
Nebula Sans is the new brand typeface for Nebula, the premium streaming service from independent creators.
When Corporate Branding Goes Wrong
(nytimes.com)
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.
'Major brand worries': Just how toxic is Elon Musk for Tesla?
(theguardian.com)
Globally renowned brands would not, ordinarily, want to be associated with Germany’s far-right opposition. But Tesla, one of the world’s biggest corporate names, does not have a conventional chief executive.
Globally renowned brands would not, ordinarily, want to be associated with Germany’s far-right opposition. But Tesla, one of the world’s biggest corporate names, does not have a conventional chief executive.
Tesla owners get creative to distance themselves from Elon Musk
(electrek.co)
Tesla owners are finding creative ways to distance themselves from Elon Musk. They are now removing Tesla logos from their vehicles, replacing them with badging from other automakers, and even using projections on a Cybertruck in one case.
Tesla owners are finding creative ways to distance themselves from Elon Musk. They are now removing Tesla logos from their vehicles, replacing them with badging from other automakers, and even using projections on a Cybertruck in one case.
One Logo, Three Companies
(blogspot.com)
I am not going to speak about fountain pens today but about pencils and paper… and whisky and cars…
I am not going to speak about fountain pens today but about pencils and paper… and whisky and cars…
Why We Chose the Name Attio
(attio.com)
Choosing a name is no small feat. It’s the heartbeat of your company, the first impression you make on potential customers, and the foundation of your brand identity. With over 362 million domain registrations across all TLDs, finding something unique, memorable, and available is even harder.
Choosing a name is no small feat. It’s the heartbeat of your company, the first impression you make on potential customers, and the foundation of your brand identity. With over 362 million domain registrations across all TLDs, finding something unique, memorable, and available is even harder.
Volkswagen Sausage and the Enduring Appeal of Culinary Car-Industry Crossovers
(atlasobscura.com)
Last week, in a store in Bologna, Italy, I spotted something interesting. Outside on the street, Fiat cars were zipping by. In front of me, a box of chocolates also sported a Fiat logo. These were no recent brand tie-in. In 1911, the car company held a contest between Italy’s chocolate companies, with the goal of releasing a confection to celebrate their new “Tipo 4” model. The winning chocolate, the Fiat cremino, is still sold today. More on that later.
Last week, in a store in Bologna, Italy, I spotted something interesting. Outside on the street, Fiat cars were zipping by. In front of me, a box of chocolates also sported a Fiat logo. These were no recent brand tie-in. In 1911, the car company held a contest between Italy’s chocolate companies, with the goal of releasing a confection to celebrate their new “Tipo 4” model. The winning chocolate, the Fiat cremino, is still sold today. More on that later.
People Are the New Brands
(profgalloway.com)
America has fallen out of love with brands and in love with people. This is evident in every corner of American life — from politics and business to technology and media. People are the new brands.
America has fallen out of love with brands and in love with people. This is evident in every corner of American life — from politics and business to technology and media. People are the new brands.
Dell Kills the XPS Brand
(theverge.com)
The tech industry’s relentless march toward labeling everything “plus,” “pro,” and “max” soldiers on, with Dell now taking the naming scheme to baffling new levels of confusion.
The tech industry’s relentless march toward labeling everything “plus,” “pro,” and “max” soldiers on, with Dell now taking the naming scheme to baffling new levels of confusion.
People Are the New Brands
(profgalloway.com)
America has fallen out of love with brands and in love with people. This is evident in every corner of American life — from politics and business to technology and media. People are the new brands.
America has fallen out of love with brands and in love with people. This is evident in every corner of American life — from politics and business to technology and media. People are the new brands.
The Great Exhibition unveils the only office roller coaster in Stockholm
(creativeboom.com)
A creative studio might grab attention in many ways, but some solutions might be more thrilling than others. To announce its new name and brand identity, The Great Exhibition added a bright red miniature roller coaster to its space. We find out more.
A creative studio might grab attention in many ways, but some solutions might be more thrilling than others. To announce its new name and brand identity, The Great Exhibition added a bright red miniature roller coaster to its space. We find out more.
Apple lets brands put their stamp on emails and calls to your iPhone
(theverge.com)
Soon, Apple will let businesses customize how they appear in emails and phone calls on the iPhone.
Soon, Apple will let businesses customize how they appear in emails and phone calls on the iPhone.
An easier way to get your logo in the inbox: Google's latest BIMI changes
(valimail.com)
Google announced today that they will be supporting Common Mark Certificates (CMC), which allow you to use BIMI in Gmail without a trademark.
Google announced today that they will be supporting Common Mark Certificates (CMC), which allow you to use BIMI in Gmail without a trademark.