Hacker News with Generative AI: Branding

When Corporate Branding Goes Wrong (nytimes.com)
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.

Branding, Corporate Culture, Marketing, Digital Age, Business

28 points by samclemens 26 days ago | 14 comments

'Major brand worries': Just how toxic is Elon Musk for Tesla? (theguardian.com)
Globally renowned brands would not, ordinarily, want to be associated with Germany’s far-right opposition. But Tesla, one of the world’s biggest corporate names, does not have a conventional chief executive.

Elon Musk, Tesla, Business, Branding, Politics

12 points by beardyw 26 days ago | 2 comments

Tesla owners get creative to distance themselves from Elon Musk (electrek.co)
Tesla owners are finding creative ways to distance themselves from Elon Musk. They are now removing Tesla logos from their vehicles, replacing them with badging from other automakers, and even using projections on a Cybertruck in one case.

Tesla, Elon Musk, Automotive, Consumer Behavior, Branding

19 points by zfg 30 days ago | 4 comments

One Logo, Three Companies (blogspot.com)
I am not going to speak about fountain pens today but about pencils and paper… and whisky and cars…

Branding, Design, Companies

121 points by ghc 30 days ago | 54 comments

Why We Chose the Name Attio (attio.com)
Choosing a name is no small feat. It’s the heartbeat of your company, the first impression you make on potential customers, and the foundation of your brand identity. With over 362 million domain registrations across all TLDs, finding something unique, memorable, and available is even harder.

Branding, Startups, Naming, Marketing

17 points by mbaytas 55 days ago | 0 comments

Volkswagen Sausage and the Enduring Appeal of Culinary Car-Industry Crossovers (atlasobscura.com)
Last week, in a store in Bologna, Italy, I spotted something interesting. Outside on the street, Fiat cars were zipping by. In front of me, a box of chocolates also sported a Fiat logo. These were no recent brand tie-in. In 1911, the car company held a contest between Italy’s chocolate companies, with the goal of releasing a confection to celebrate their new “Tipo 4” model. The winning chocolate, the Fiat cremino, is still sold today. More on that later.

Food, Automotive History, Branding, Italy, Culture

21 points by CaptainZapp 76 days ago | 20 comments

People Are the New Brands (profgalloway.com)
America has fallen out of love with brands and in love with people. This is evident in every corner of American life — from politics and business to technology and media. People are the new brands.

Marketing, Branding, Culture, Social Media

15 points by handfuloflight 83 days ago | 2 comments

Dell Kills the XPS Brand (theverge.com)
The tech industry’s relentless march toward labeling everything “plus,” “pro,” and “max” soldiers on, with Dell now taking the naming scheme to baffling new levels of confusion.

Technology, Branding, Dell, Consumer Electronics

26 points by gpi 86 days ago | 7 comments

People Are the New Brands (profgalloway.com)
America has fallen out of love with brands and in love with people. This is evident in every corner of American life — from politics and business to technology and media. People are the new brands.

Marketing, Branding, Culture, Society

6 points by Brajeshwar 104 days ago | 1 comments

The Great Exhibition unveils the only office roller coaster in Stockholm (creativeboom.com)
A creative studio might grab attention in many ways, but some solutions might be more thrilling than others. To announce its new name and brand identity, The Great Exhibition added a bright red miniature roller coaster to its space. We find out more.

Office Design, Stockholm, Creative Agencies, Branding, Roller Coasters

26 points by microflash 158 days ago | 8 comments

Apple lets brands put their stamp on emails and calls to your iPhone (theverge.com)
Soon, Apple will let businesses customize how they appear in emails and phone calls on the iPhone.

Apple, iPhone, Email, Phone Calls, Branding

13 points by peutetre 168 days ago | 6 comments

Obsidian founder accuses Notion in branding dispute (twitter.com)

Software, Legal Disputes, Branding

6 points by garbanz0 187 days ago | 0 comments

An easier way to get your logo in the inbox: Google's latest BIMI changes (valimail.com)
Google announced today that they will be supporting Common Mark Certificates (CMC), which allow you to use BIMI in Gmail without a trademark.

Email Marketing, Google, Security, Branding

24 points by pydubreucq 190 days ago | 24 comments

After 155 years, the Campbell Soup company is changing its name (cnn.com)

Branding, Food Industry, Business, History

21 points by iancmceachern 204 days ago | 14 comments

PSA: Apple ID will be renamed 'Apple Account' next month (9to5mac.com)

Apple, Branding, Technology, Consumer Products

4 points by thunderbong 226 days ago | 0 comments

Logos in 3 hours: Kamala Harris' design team (fastcompany.com)

Design, Politics, Branding, Kamala Harris

7 points by psalminen 251 days ago | 0 comments

Evolving the ASF Brand (apache.org)

Branding, Open Source

66 points by Tomte 259 days ago | 82 comments

McDonald's and other big brands warn that low-income consumers starting to crack (cnbc.com)