Volkswagen Sausage and the Enduring Appeal of Culinary Car-Industry Crossovers
(atlasobscura.com)
Last week, in a store in Bologna, Italy, I spotted something interesting. Outside on the street, Fiat cars were zipping by. In front of me, a box of chocolates also sported a Fiat logo. These were no recent brand tie-in. In 1911, the car company held a contest between Italy’s chocolate companies, with the goal of releasing a confection to celebrate their new “Tipo 4” model. The winning chocolate, the Fiat cremino, is still sold today. More on that later.
Last week, in a store in Bologna, Italy, I spotted something interesting. Outside on the street, Fiat cars were zipping by. In front of me, a box of chocolates also sported a Fiat logo. These were no recent brand tie-in. In 1911, the car company held a contest between Italy’s chocolate companies, with the goal of releasing a confection to celebrate their new “Tipo 4” model. The winning chocolate, the Fiat cremino, is still sold today. More on that later.