The evolution of the Alpha male aesthetic
(bloomberg.com)
In the mid-19th century, French poet Charles Baudelaire opined that fashion wasn’t merely ornamental, it was a mirror reflecting the spirit of the age. This continues to be true today. In certain corners of the internet, the ideal man lifts weights, tracks macros and speaks in clipped imperatives. He dresses not for comfort but for the camera, squeezing into compression gear or tightly tailored suits.
In the mid-19th century, French poet Charles Baudelaire opined that fashion wasn’t merely ornamental, it was a mirror reflecting the spirit of the age. This continues to be true today. In certain corners of the internet, the ideal man lifts weights, tracks macros and speaks in clipped imperatives. He dresses not for comfort but for the camera, squeezing into compression gear or tightly tailored suits.