Apple's Card Was Confusing
(bloomberg.com)
Who do you think would be better at designing a simple and delightful user experience for a credit card: Apple Inc., or the average bank? If you had asked me this a week ago I would have confidently said “Apple.” Banks are stereotypically confusing and legalistic; Apple is stereotypically friendly and easy to use.
Who do you think would be better at designing a simple and delightful user experience for a credit card: Apple Inc., or the average bank? If you had asked me this a week ago I would have confidently said “Apple.” Banks are stereotypically confusing and legalistic; Apple is stereotypically friendly and easy to use.