That Hit Song You Love Was a Total Fluke
(hbr.org)
When Princeton sociology professor Matthew Salganik was a doctoral student at Columbia, he got interested in blockbusters — specifically, he got curious about the role of social influence in determining the success of music, art, and books.
When Princeton sociology professor Matthew Salganik was a doctoral student at Columbia, he got interested in blockbusters — specifically, he got curious about the role of social influence in determining the success of music, art, and books.
Poor Perception of Friendship Ties Limits the Ability to Promote Change (2016)
(plos.org)
Studies of collective action have shown that social influence can greatly facilitate mobilization around collective goods, predict success of the action, and guide its design [1].
Studies of collective action have shown that social influence can greatly facilitate mobilization around collective goods, predict success of the action, and guide its design [1].