That Hit Song You Love Was a Total Fluke
(hbr.org)
When Princeton sociology professor Matthew Salganik was a doctoral student at Columbia, he got interested in blockbusters — specifically, he got curious about the role of social influence in determining the success of music, art, and books.
When Princeton sociology professor Matthew Salganik was a doctoral student at Columbia, he got interested in blockbusters — specifically, he got curious about the role of social influence in determining the success of music, art, and books.