Fashionable Nonsense. Behaviorial Science Is Bullshit
(thebaffler.com)
You’ve heard the rumors. People named Dennis are more likely to become dentists. If you do a little ritual before you go on stage, you’ll perform better. If you give your employees chocolate chip cookies, they will become, as if by magic, more motivated. What you think, and the judgments you make, are conditioned by “bias” that you need to overcome with data. With statistics. With science.
You’ve heard the rumors. People named Dennis are more likely to become dentists. If you do a little ritual before you go on stage, you’ll perform better. If you give your employees chocolate chip cookies, they will become, as if by magic, more motivated. What you think, and the judgments you make, are conditioned by “bias” that you need to overcome with data. With statistics. With science.