Hacker News with Generative AI: Digital Advertising

Google will start tracking all your devices (WTF?) (simpleanalytics.com)
Google is expanding its digital tracking across devices, including smart TVs and gaming consoles, starting February 16, 2025.
Lies, damned lies, and Impact Hero (refoorest, allcolibri) (palant.info)
Transparency note: According to Colibri Hero, they attempted to establish a business relationship with eyeo, a company that I co-founded. I haven’t been in an active role at eyeo since 2018, and I left the company entirely in 2021. Colibri Hero was only founded in 2021. My investigation here was prompted by a blog comment.
Mozilla becoming active in online advertising (mozilla.org)
As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we need to simultaneously work on public policy, standards, products and infrastructure.
Mozilla – Improving online advertising through product and infrastructure (mozilla.org)
As Mark shared in his blog, Mozilla is going to be more active in digital advertising.
Advertising platform The Trade Desk is building its own smart TV OS (lowpass.cc)
Digital advertising giant The Trade Desk is getting ready to more directly compete with Roku, Google and Amazon: The company has been secretly building its own smart TV operating system, and aims to license it to device makers that don’t want to run Google TV, Amazon’s Fire TV OS or Roku’s OS, I have been able to confirm with five sources with knowledge of the company’s plans.
In shock decision, Google abandons third-party cookie deprecation plans (thedrum.com)
YouTube is testing another way to combat ad blockers (techcrunch.com)