Advertising platform The Trade Desk is building its own smart TV OS
(lowpass.cc)
Digital advertising giant The Trade Desk is getting ready to more directly compete with Roku, Google and Amazon: The company has been secretly building its own smart TV operating system, and aims to license it to device makers that don’t want to run Google TV, Amazon’s Fire TV OS or Roku’s OS, I have been able to confirm with five sources with knowledge of the company’s plans.
Digital advertising giant The Trade Desk is getting ready to more directly compete with Roku, Google and Amazon: The company has been secretly building its own smart TV operating system, and aims to license it to device makers that don’t want to run Google TV, Amazon’s Fire TV OS or Roku’s OS, I have been able to confirm with five sources with knowledge of the company’s plans.