The Substance: Pre-Release Piracy Made People More Eager to Visit the Cinema (torrentfreak.com)
The major Hollywood studios are unshakeable when it comes to the damage caused by pre-release piracy, let alone when a leaked movie appears online in unusually high quality. Yet when The Substance leaked online under precisely those conditions, online piracy triggered the opposite effect.
Movie Piracy, Cinema, Hollywood, Research, Counterintuitive Effects
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