A Wolf in Sheep's Clothing: White Labeling and Partnerships in the HVAC Industry
(heatpumped.org)
Heat pump manufacturing is a maze of re-branding, white labeling, and complex partnerships. Despite the seemingly endless array of brands on the market, there are only a handful of factories actually manufacturing equipment behind the scenes. What looks like a diverse selection of options often boils down to the same product with a different name slapped on the side.
Heat pump manufacturing is a maze of re-branding, white labeling, and complex partnerships. Despite the seemingly endless array of brands on the market, there are only a handful of factories actually manufacturing equipment behind the scenes. What looks like a diverse selection of options often boils down to the same product with a different name slapped on the side.