There Was No Sorcerer: Box Office Poison, Hollywood's Story in Century of Flops
(literaryreview.co.uk)
There are three rules for avoiding a cinematic flop. Rule one: don’t pick a title that is boring, misleading or hard to pronounce.
There are three rules for avoiding a cinematic flop. Rule one: don’t pick a title that is boring, misleading or hard to pronounce.