The persistent mischaracterization of Google and Facebook A/B tests
(sciencedirect.com)
Marketing research has increasingly relied on online platform studies, which are studies conducted in a naturalistic online environment and which leverage the A/B testing tool provided by platforms such as Facebook or Google Ads.
Marketing research has increasingly relied on online platform studies, which are studies conducted in a naturalistic online environment and which leverage the A/B testing tool provided by platforms such as Facebook or Google Ads.