Calibrations Have a Context-Collapse Problem
(oldschoolburke.com)
Context collapse occurs when content intended for one audience is consumed by multiple audiences simultaneously, each bringing their own frames of reference and expectations. Originally coined to describe social media dynamics, it's when a message loses its intended context as it travels across different social spheres. (Also the reason why Twitter is a hell-hole).
Context collapse occurs when content intended for one audience is consumed by multiple audiences simultaneously, each bringing their own frames of reference and expectations. Originally coined to describe social media dynamics, it's when a message loses its intended context as it travels across different social spheres. (Also the reason why Twitter is a hell-hole).