Advertisers could be using mobile games to build profiles about your kids
(cbc.ca)
A Marketplace investigation has pulled back the curtain on how some mobile games, which seem to attract children, use loopholes in rules protecting kids’ data — allowing marketers to build advertising profiles tailored to them, which can then be more effective at influencing their behaviour.
A Marketplace investigation has pulled back the curtain on how some mobile games, which seem to attract children, use loopholes in rules protecting kids’ data — allowing marketers to build advertising profiles tailored to them, which can then be more effective at influencing their behaviour.